Digital marketing is a way of promoting products or services using the internet and digital technologies. Instead of traditional methods like newspaper or TV ads, businesses use online platforms such as social media, search engines, websites, email, and mobile apps to reach their target audience. It helps brands connect directly with customers, build relationships, increase visibility, generate leads, and boost sales. Since most people spend a lot of time online today, digital marketing has become one of the most effective and important marketing methods for businesses.